Perhaps, your first job was at McDonalds, and they put you into the break room where they make you watch a corporate video of how to tie the trash bags in the lobby so they didn't slip inside the plastic container, or how to fold the bag when giving it to the customer. You may recall a corporate video explaining how the employees cooking the big Macs were to "star" the cheese, meaning folding the edges down on a square piece of cheese around the round ground beef circular patty.
Well, today corporate video training and instruction is used in every company big and small. It is also used in every branch of our government from the military to the USDA forestry service. Perhaps, you'd like to learn more about corporate video instruction and training, and if so there's a book that I'd like to recommend to you and one that I actually own in my library, and one that I used in the company that I franchised to help me create videos for our franchise team. The name of the book is;
"Corporate Instructional Video," by Diane M. Gayeski, Prentice Hall publishers, 1983 and 1991, (288pp), ISBN: 0131732536.
Although the technologies of corporate videos have hyper-spaced since 1983 and 1991 with the advent of personal computers, YouTube, and all the digital software programs, all the theories have remained. The fundamental principle behind corporate video for training and instruction has not changed. Neither has the way that humans learn. Albeit they have a shorter attention span now and you have to put a lot more graphics into the video to hold their attention, in essence visual video training is still basically the same.
So, I'd like you to go purchase this book if you are considering making instruction videos in your company even if you only own a small business. Indeed, I think you will see the brilliance behind it, and you'll be one step closer to producing what Michael Gerber was talking about in his blockbuster book of early 90s; "The E-myth." Please consider this.
Lance Winslow is a retired Founder of a Nationwide Franchise Chain, and now runs the Online Think Tank. Lance Winslow believes in video learning.
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